Book

Essentials of Strategic Management

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Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.401 2 Gam e

Penerbit

New York : McGraw-Hil Irwin., 2011

Deskripsi Fisik

xxxi,657 hlm.;26 cm.

Bahasa

English

ISBN/ISSN

978-0-07-813714-4

Klasifikasi

658.401 2

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

Ed. 2

Subjek

Strategic Management

Info Detail Spesifik

Indeks : hlm. 543-557

Pernyataan Tanggungjawab

John E. Gamble and Arthur A. Thompson

Versi lain/terkait

Lampiran Berkas

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